Andrew Blikken Resume

Andrew Mansfield Blikken, MBA

Meet Andrew

Professional Profile

Over the last 18 years in marketing, I’ve built SEO departments and led teams for dozens of companies. I’ve learned that an effective SEO Director must be able to envision, create and oversee strategy, create efficient processes, staff well and “lead from the front”, all while managing teams, stakeholders and budgets. My wins result from a firm grasp of marketing operations, E-commerce, project management, staffing, leadership and refined, C-Suite communication skills.

I am: A self-starting SEO expert with a proven track record of driving organic growth and increasing conversion via optimized site performance; An expert in managing SEO campaigns, content strategy and eCommerce optimization to drive KPIs, cut PPC costs and maximize ROI; Well-versed in team leadership, strategic planning and cutting-edge SEO tools and techniques.

Core Competencies

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Professional Experience

This is my complete resume. You may download my PDF resume here, along with my Cover Letter.

Keylink.Agency | SEO Director 01/2014 – Present

SEO Strategy Development: Led the creation and implementation of tailored eCommerce SEO strategies in Consumer Goods, Services, Financing, Law, and Amazon Selling.

• Improved search engine rankings through comprehensive keyword research, on-page optimization, and technical SEO audits.
• Developed targeted content strategies to engage specific audience segments and drive organic traffic.

High-Impact Press Releases: Published numerous press releases that secured hundreds of high-value backlinks from reputable sources, enhancing domain authority and visibility.

• Coordinated with PR teams to craft compelling narratives that resonated with both media outlets and target audiences.
• Utilized SEO best practices to ensure press releases contributed to overall search engine optimization goals.

Operations Management: Optimized internal processes and systematized workflows to enhance efficiency and ensure consistent delivery of high-quality services by employees and contractors.

• Implemented project management tools like Trello and Tableau to track progress, allocate resources, and maintain deadlines.
• Developed standard operating procedures (SOPs) and writing style guides to streamline tasks and reduce errors, improving overall client satisfaction.

Partnership Development: Fostered long-term partnerships in link building, content creation, brand design, and AI applications to provide innovative solutions that align with market needs.

• Established collaborative relationships with industry leaders and influencers to secure strategic partnerships and co-marketing opportunities.
• Integrated AI tools into SEO practices to enhance data analysis, content personalization, and predictive modeling for client campaigns.

Client Satisfaction: Ensured that all client projects were delivered on time and exceeded expectations, leading to increased client retention and growth in referral business.

• Tailored solutions to meet the specific needs of clients, resulting in measurable improvements in their online presence and business outcomes.
• Conducted regular performance reviews and client feedback sessions to improve service delivery continuously.

3 Andrews | E-commerce Director 09/2020 – Present

Developed and executed an SEO-driven content strategy that generated $3.2 million in sales, leading a team to optimize site performance and drive organic traffic. Successfully scaled the business from product bootstrapping to manufacturing and importing at scale.

• SEO Strategy: Developed and executed a detailed SEO-first strategy, including keyword research, technical SEO audits, and on-page optimization, generating $3.2 million in sales and replacing PPC budgets with organic traffic.
• Product Marketing Management: Led the business from product bootstrapping to full-scale manufacturing and importing, optimizing products to fit SEO trends like Organic Certification with supporting SEO & PPC campaigns.
• Business Operations: Hired and operated a remote-first team, leveraging project management tools to collaborate globally, streamline processes, and ensure seamless execution of sourcing, shipping and sales strategies.

Wilcox Law | Chief Operations Officer 06/2011 – 12/2020

Grew the law firm to 5 employees and managed dozens of case contractors, achieving over $11 million in revenue in the best year. Developed a deep understanding of international law, including KYC, AML, international payments, and tax efficiency. Operated in a remote-first environment, leveraging technology to collaborate with contractors and clients globally.

• Firm Growth & Operations: Expanded the firm to 5 employees and managed dozens of case contractors, overseeing the operational aspects of legal work, including technology and IP litigation.
• Revenue Achievement: Led efforts to achieve over $11 million in annual revenue by strategically managing complex litigation cases involving intellectual property and technology disputes.
• Legal Expertise: Specialized in international law, mastering compliance with KYC and AML regulations, managing international payments, and optimizing tax efficiency across jurisdictions.

Coast Bike Share | Founder & Director 01/2009 – 01/2014

Succeeded in marketing, government relations, advertising, investment, and project management. Led the development of bikes, docks, apps, websites, and revenue streams. Secured over $1 million in investment, signed sponsorships, secured advertising, obtained city-council buy-in, and ultimately deployed 600 bikes across 60 docks.

DeVry University | High School Presenter 06/2007 – 06/2011

Developed the Tampa Bay territory, engaging over 70 high schools and 60,000+ students. Delivered over 8,000 hours of public speaking, with an 80%+ response rate, honing skills in communication and audience engagement.

Education

Keller School of MGMT | MBA Grad 01/2009 – 06/2011

Created Coast Bike Share as MBA capstone project, achieving top marks and successfully deploying 600 bikes at 60 locations. 

University of North Texas | BA Grad 01/2001 – 06/2006

Major in Communications, Minor in Economics. President, Delta Phi Alpha. 

New Mexico Military Institute | HS Grad 08/1997 – 06/2000

Led JROTC platoon to multiple awards, including Best Troop and Best Band – Nationals. Obtained German fluency, fell in love with history and started my mastery of technology. Army Marksman.

Organizations

Landmark Forum

● Graduate of Landmark Forum, Advanced Course, Communication, & Wisdom

Toastmasters International

● 4 year alum of Toastmasters Int’l: Adv. Communicator, Adv. Leader. Numerous speaking awards