Summary
I build things that last: a bike-share company from thesis to a City of Tampa contract, the operations of a two-state law practice, and a 162-article compliant legal-marketing program. I'm looking for a director-level business development and growth role at a small company.
Experience
2026
Closed the firm and arranged care for my wife. Family support is in place, and I'm available full time.
Wilcox Law — Chief Operating Officer, 2012 to 2025
- Ran a compliant legal-marketing program: 162 articles (2023 to 2025) written to meet state and federal advertising rules and the Texas and Florida bar rules. The attorney wrote them; I chose the topics, sourced them, formatted them for print, published them, and built the site from scratch. See the archive.
- Built a TCPA phone-bill analysis tool that cut 10 to 20 hours per case of document collection, review and tracing phone-number owners down to minutes. Demand letters took about 30 minutes each, and each mediation ran about 4 hours with about as much prep, since only the client, defendant and call volume changed from case to case. About 10 clients.
- Ran new-client intake and fee conversations, and signed most of the callers who reached me.
- Built the firm's CRM, website and compliance software.
Keylink Agency — Co-owner and COO, SEO and Digital Marketing, 2022 to present
- Quote and deliver SEO and digital advertising projects for small businesses.
- Ran two summer paid-ads campaigns, $5,000 budget each, for a church's K-12 program; enrollment rose from about 80 to over 120 students over the same period.
- Ran SEO, content and Amazon advertising for a pet-mobility brand's US launch: monthly ad spend fell from over $50K to under $30K while sales rose roughly 20% and returns fell nearly 30%.
- Built a breed-specific health content program and negotiated a vet-influencer sponsorship.
- Designed and built the online store and wrote all the content for Rest In Power, an online casket store.
- Moved two professional business sites off WordPress to hand-coded HTML on GitHub and Cloudflare.
myBike / Tampa Bay Bike Share — Founder and Program Director, about 2010 to 2014
- Turned a master's thesis into a bike-share company.
- Signed the City of Tampa contract for a system designed to run at no taxpayer expense.
- Launched a dock-free fleet of 300 smart-lock bikes across 40 hubs, using Social Bicycles' bikes and app platform (the company Uber later acquired and rebranded JUMP), then handed operations to a professional team.
Education
- Master of Business Administration, DeVry University, June 2011
- Bachelor's degree, University of North Texas, 2006. Communications major, Computer Science minor.
Want to talk? Get in touch, or find me on LinkedIn.
